What is Deadstock Fabric — and Why Do We Use It?

You may have seen the word deadstock on our website or Instagram. But what does it actually mean — and why is it at the core of everything we do at Amoode?

What is deadstock fabric?

Deadstock fabric is material that has already been produced but never used.

At Amoode, we primarily work with pre-consumer deadstock, sourced directly from weaving mills in Portugal. This means the fabric has never been part of a finished product.

Often, it exists for very practical reasons:

• Mills produce around 10% extra to secure production runs
• New colour combinations or stripe developments are tested but not continued
• Colours are discontinued or collections change direction

The fabric is there — but without a purpose.

We give it one.

Why does it matter?

Because the fabric already exists.

No additional water, energy, or raw materials are used to create it for us. Instead of producing something new, we work with what is already available — extending the life of existing resources.

The fashion industry produces massive amounts of textile waste. Deadstock is not a perfect solution — but it is a conscious and tangible way to reduce unnecessary production.

What does it mean for you?

It means you get something that is not made for everyone.

Working with deadstock allows us to create:

• Limited quantities — once the fabric is gone, it’s gone
• Unique qualities — textures, weaves, and colours you won’t find in standard collections
• A different expression — often more distinctive than mass-produced styles

This is not a sales tactic. It’s simply the reality of how we produce.

Made to be worn and used

All our styles are produced in Portugal, in small ateliers we work closely with. The focus is always the same: quality, fit, and garments made to be worn again and again.

Deadstock is where it begins — but what matters most is what it becomes.