About AMOODE

Amoode’s flower logo appears as an embroidered detail on most styles and is also a consistent element throughout the brand’s universe, both online and in-store.

Anne Mette Bjerre Hansen drew the flower freehand - deliberately without perfect lines or fixed rules. With its organic shape, the flower symbolises freedom, movement and the natural expression that emerges when something is allowed to grow.

The flower reflects Amoode’s approach to fashion, serving as a symbol of embracing change, authenticity, and the unique qualities that emerge naturally.

Just as the flower grows naturally at its own pace, Amoode is rooted in the principles of slow fashion in contrast to a fashion industry characterised by short-lived trends and constant turnover.

Instead, Amoode focuses on styles that are made to last. Pieces that are meant to be worn, combined, and evolve with the person who’s wearing them 

• Made to be worn and used – design with purpose and longevity.
• Created for all seasons – no trends, no rush, styles that work year-round.
• Limited numbers – small batches to avoid overproduction.
• One-size where possible – flexible fits that adapt to different bodies.
• Fabric-first design – each piece begins with the material, not a trend plan.
• Made from leftover productions – using deadstock fabrics to reduce waste.
• Responsibly produced in Portugal – close partnerships with skilled manufacturers.